Job: Director, Digital Marketing- Partnerships and Distribution

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Jobing Description


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Our Career Destinations! Have you ever really checked into Best Western International, Inc? At first glance we're everything our name implies, an international hospitality association with over 4,000 hotels. But, we're also an employee focused organization that genuinely cares about our staff offering a great team environment and career development opportunities.

Job Purpose
Reporting to the Managing Director, Marketing and eCommerce, we are seeking a Director, Digital Marketing?Partnership and Distribution. This position will be responsible for developing relationships with new marketing and distribution partners and platforms and strengthening current relationships. This individual will possess knowledge and experience in the travel distribution space. The position will work closely with our eCommerce, advertising, sales and other internal teams. Excellent business acumen, marketing experience, strategic thinking, and communication skills are required. In addition, the Director, Digital Marketing--Partnerships and Distribution will:

  • Serve as a digital strategist for Best Western
  • Maintain expert level knowledge of trends and best practices in digital technology, marketing, relevant industry verticals and general business strategy while analyzing and recommending strategies and enhancements for new technologies to optimize partner (B2B) user experience, acquisition and retention.
  • Serve as thought leader and trusted business advisor to senior management , external membership/hotel owners and key client/partner executives where appropriate
  • Provide digital strategy services that span all relevant technology platforms (online, mobile, video, social, and emerging) to existing and new partner relationships while integrating with internal teams and brand direction.
  • Development of presentations, digital marketing plans, proposals and project management
  • Leverage a deep background in digital marketing to optimize brand channel performance
  • Support and lead research efforts and business assessments of business opportunities to identify and prioritize resource allocation and deployment
  • Develop and apply frameworks for measuring and maximizing the business value of digital initiatives and work streams to maximize synergies and ensure delivery of high impact digital marketing solutions
  • Proactively and persuasively deliver timely guidance on digital trends impacting business plan and lead collaborative, interactive workshops/meetings/webinars for hoteliers, internal staff and external client partners
  • Ability to manage multiple projects simultaneously while planning, implementing and monitoring emerging technologies and distribution platforms with internal and external vendors
  • Regularly communicates with various internal and external (members, clients/partners) as a champion for overall eCommerce strategies and objectives
  • Manages, motivates and develops staff by assessing strengths and weaknesses providing appropriate developmental and training opportunities.

    Skills/Requirements
    Qualifications
  • Bachelor's degree in Business Administration, Marketing, or related field, or an equivalent combination of education and work experience.
  • 8 + years experience in hospitality marketing or e-Commerce.
  • Minimum of 5 years B2B and B2C digital marketing
  • Demonstrated knowledge and experience in the travel distribution and marketing space
  • Demonstrated ability to work in a matrix organization, managing relationships with both internal and external customers
  • Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals
  • Strong organizational and project management skills
  • Excellent communication skills
  • Strong business acumen Please list salary requirements when applying.

    Benefits
    Best Western International, Inc. benefits eligibility begins on the first day of employment and includes medical, dental and vision insurance, 401(k), generous paid time off, flex spending accounts, tuition reimbursement, hotel/employee discounts, and much more!

    • Locations

    Phoenix Operations Center
    20400 North 29th Avenue
    Phoenix, AZ 85027
    International Headquarters
    6201 North 24th Parkway
    Phoenix, AZ 85016
    Your Home!
    Your Home! and 20400 North 29th Avenue
    Phoenix, AZ 85027
    Boise, ID
    Boise, ID
    Boise, ID 83701
    Salt Lake City
    Salt Lake City
    Salt Lake City, UT 84101
    Field based position- Northern California territory
    0000
    San Francisco, CA 94109
    Detroit, Michigan
    0000
    Detroit, MI 48205
    Florida location
    0000
    Maitland, FL 32751
    International Headquarters
    Phoenix Operations Center
    Your Home!
    Field based position- Northern California territory
    Florida location
    Boise, ID
    Detroit, Michigan
    Salt Lake City
     
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