Job Description

Best Western Hotels & Resorts is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®.

Job Purpose

The Marketing Activation Consultant supports Best Western member hotels by assisting them in leveraging new tools and industry best practices to ensure each property remains a leader in digital marketing performance.

Essential Job Results

The Marketing Activation Consultant is responsible for:

  • Identifying and implementing social media opportunities to help increase the digital marketing performance of our member hotels.
  • Ensuring social media links are placed on and property websites.
  • Recommending digital branding improvements through, for example, Trip Advisor training and search engine optimization.
  • Improving member hotels’ organic search positions by reviewing hotel content and identifying keyword opportunities.
  • Providing support by monitoring and responding appropriately to comments on Trip Advisor and other key travel review websites.
  • Serving as day-to-day contact for and fosters relationships with member hotels and partners.
  • Supporting Best Western e-Commerce initiatives by providing answers to Members’ questions regarding virtual tours, photos, and other important details about how to best optimize to drive revenue to their hotel.
  • Assisting department in gathering industry research and hotel metrics for reporting purposes.


  • At least 1 year experience in digital environment, preferably in advertising, public relations, online marketing, or brand-based social marketing.


  • Bachelor’s Degree in business Administration, eCommerce, Marketing, Advertising, Communications or related field or an equivalent combination of education and experience.


  • Strong computer skills, including Microsoft Office suite, SharePoint, and Adobe Creative Suite
  • Strong knowledge of social marketing, blogging and use of Facebook, Twitter, YouTube, and Linkedin.
  • Expertise in communication in an evolving media landscape.
  • Excellent verbal and written communication skills.


  • Receives operational guidance on duties, service standards and roles.


  • Provides training and acts as an internal resource to member hotels.


  • Sound knowledge of relevant policies, procedures and guidelines specific to job.

Relationship Management

  • Conveys and obtains information, both internal and external to the department.
  • Uses written, verbal, and electronic skills effectively

Problem Solving

  • Resolves, and applies experience to, routine problems.
  • Compiles data for reports and checks documents for accuracy.

Other Requirements

  • Periodic travel 1-2 X per year.

Best Western Hotels & resorts offers a different kind of work atmosphere, a place where everybody pulls together around a common goal. In fact, helping one another is at the heart of our organization, which began as an informal referral system in 1946 among member hotels focused on the idea of "member helping member." Today, our more than 1,000 corporate employees carry on that tradition of helping members - and each other - succeed.

Equal Employment Opportunity

Best Western maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race, color, religion, religious creed, national origin, ancestry, alienage or citizenship status, age, disability, gender, gender identity or expression, sex, sexual orientation, pregnancy status, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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