Managing Director Marketing - Advertising and Brand Marketing
Global Company. Rapid upward mobility. Iconic hospitality brand.
Take your professional advertising and brand marketing experience around the world! As our Managing Director Marketing, you will implement next generation solutions for Best Western Hotels and Resorts on a global scale. You will be our marketing subject matter expert and will work with our executive team to help drive our global branding strategy. In this highly visible role, you will have a major impact on the overall operation, structure and performance at a dynamic industry-leading organization.
- Digital Marketing
- Brand Marketing
Simply put, you are a marketing visionary who knows how to engage our brand's desired audience. You understand the customer’s journey and expectations and you have a fresh new approach for expanding brand awareness.
Leverage your marketing expertise and strong ROI, along with your abilities in advertising and branding, to develop, manage and create engaging new marketing campaigns that will increase Best Western Hotel and Resort's footprint as a solid iconic brand.
Prior experience with advertising campaigns using next generation tools and technologies, coupled with demonstrated success in building brand awareness and guest engagement, will enable you to hit the ground running. From day one, you will identify gaps on the creative side, and develop collaborative strategies to drive greater customer reach and sustain both a positive affiliate and guest experience. Your ability to manage projects and initiatives will serve you well, while your proven experience effectively managing multiple projects and budgets will set you apart from your peers. If you are the sophisticated marketing architect looking for a role with many facets, that provides the challenge of solving the puzzle and implementing effective solutions, you will want to learn more about this leadership team role.
This position provides:
- A position that will empower you to be successful
- A highly visible role where you can have an immediate impact
- A solid platform to build your career with an industry leader
- A dynamic organization with a great company culture
Located at our company headquarters in the heart of the fastest growing and most dynamic metropolitan area in the country - People move to Phoenix not just for the weather and high quality of life, but also for the fantastic jobs offered, like this one!
Best Western® Hotels & Resorts headquartered in Phoenix, AZ, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western?, Vib ®, BW Premier Collection® and GLo?. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 26 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records regarding awards and accolades, including Business Travel News naming Best Western as the best mid-scale hotel brand in 2014 and Best Western Plus as the best upper mid-price hotel brand in 2014 and 2015, four consecutive Compuware Best of the Web gold awards for best hotel website, and seven consecutive AAA/CAA Hotel Partner of the Year awards. Nearly sixty percent of Best Western branded hotels earned a TripAdvisor Certificate of Excellence award in 2015.
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