Associate Program Manager, Marketing - AZ Hybrid

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Join BWH Hotels – Where Passion Meets Purpose

At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry.

Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

Job Profile Summary

Supports marketing and sales team by generating marketing plans, proposals, presentations and/or promotional materials. Manages projects or programs to help meet marketing goals for assigned products, services or market segments.

Job Purpose

Supports marketing and sales team by generating marketing plans, proposals, presentations and/or promotional materials. Manages projects or programs to help meet marketing goals for assigned products, services or market segments.

Key Responsibilities

Supports marketing management in one or more of the following marketing areas: advertising, direct marketing, events planning, field marketing, market research, development and design of marketing literature, marketing database systems, intranet, and/or external websites.

  • Support the development, scheduling, QA, and approval of email marketing campaigns.
  • Maintain campaign calendars and coordinate timelines with internal stakeholders and external vendors.
  • Coordinate with the call center to ensure they are fully informed on active and upcoming loyalty promotions.
  • Monitor questions or feedback from the call center to identify potential gaps in promotion clarity or customer experience.
  • Meets program or project requirements generating marketing plans, proposals and/or promotions.
  • Identifies, develops and implements recommendations and/or creative strategies to achieve marketing goals for assigned products, services or market segments.
  • Responds to marketing communication needs by coordinating, researching and developing presentation, communication and/or promotional materials.
  • Manage asset collection and deadlines for seasonal promotions and campaign launches.
  • Coordinates promotional efforts with members, clients and the marketing team.
  • May develop advertising messaging to build brand identity and influence buying decisions.
  • Analyzes data to assess market variances, marketing initiative and/or promotional performance.
  • Makes, presents and defends recommendations.
  • Manages smaller/simpler project, program or process.
  • Maintains quality service by following Company standards.

Required Knowledge and Skills:

  • Relationship Management:
    • Convey and obtain information both internal and external to the department.
    • Gets messages across that have the desired effect.
  • Problem Solving - Resolves defined problems and probes known sources for answers.
  • Proficiency in Microsoft Office Suite.
  • Uses written and verbal skills effectively.
  • Manages time effectively and conducts activities in an organized manner.

Preferred Experience and Education

  • 2+ years related experience in marketing or the hospitality industry.
  • Bachelor’s Degree in Business Administration, Marketing, Advertising, Communications, or a related field or an equivalent combination of education and experience.
  • Familiarity with email personalization platforms (e.g., Movable Ink, Liveclicker) is a plus.
  • Familiarity with Adobe Creative Cloud and Marketing Cloud products: Experience with products like Adobe Journey Optimizer (AJO) and Customer Journey Analytics (CJA) to optimize customer experiences and leverage data for marketing insights.
  • Digital Asset Management (DAM) proficiency: Skilled in using DAM systems to organize, manage, and distribute digital assets efficiently across various platforms.

Other Requirements

  • This is a hybrid position, requiring an onsite presence approximately two (2) days per week at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ | 85016).
  • Working hours are Monday through Friday, 8am to 5pm (Arizona Time).
  • May travel up to 10% of work time.

This position is not eligible for immigration sponsorship. 

Benefits Summary for Full-Time Employees  

· Medical/Dental/Vision available day one 

· Vacation/Sick- accruals start day one 

· Paid company holidays and personal holidays to celebrate what’s important to you  

· 401K - company contribution and match (U.S.) 

· Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada) 

· Employee discounts/hotel discounts 

· Free financial and health wellness programs 

· Tuition Reimbursement 

Equal Employment Opportunity

BWH Hotels (the "Company") maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard to race (including hair textures and hair styles associated with race), color or pigmentation, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, alienage or citizenship status, caste, age, disability, gender, gender identity or expression, sex, sexual orientation, LGBTQIA+ individuals, height, weight, pregnancy status, childbirth or related medical conditions, genetic information, uniformed service or veteran status, marital status, or any other characteristic protected by applicable federal, state, provincial, or local laws. The Company’s equal employment opportunity policy applies to all aspects of employment with the Company, including, but not limited to, hiring, promotion, transfer, benefits, discipline, and termination.