Entry Level Franchise Sales/Marketing/Data Manager
Best Western Hotels & Resorts is a leading, global hospitality network comprised of three hotel companies, including WorldHotels® Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®.
Essential Job Results
Provides internal and external analysis of market opportunities, incentives, team business plans; compiles data and provides reporting assistance including assess market variances, marketing initiatives and promotional performances.
Supports department marketing goals by identifying, developing, and implementing recommendations and/or creative sales strategies and lead targeting.
Contributes to the Department’s development efforts and targeted marketing approaches by researching, developing, managing and overseeing direct sales leads for field staff. Assist with Develops and maintenance internal databases, resources.
Assist with tradeshow scheduling, alignment and prospective contacts
Enhances marketing plans by researching and developing effective marketing strategies and methods. Creates presentations, communications, and promotional materials for use in advertising and monthly presentations to the Board.
Represents Best Western at company functions and client meetings. Oversees promotional efforts with members, clients and the marketing and public relations teams. Manages projects and communications between departments to enhance sales efforts.
Assist SVP with specific projects, communication to executive team and board of directors.
Minimum 1-3 years of experience is related development, real estate or analytical role.
Intermediate proficiency in Microsoft Office Suite and client database management.
Proactive analytical and outgoing thinker.
Provides operational guidance on processes, service standards and programs. Receives tactical direction on new products, processes, or plans.
Uses indirect influence to promote compliance with programs, standards, and policies. Sensitive to and understands professional environment.
Basic competition and industry knowledge. Professional know-how to meet technical standards.
Convinces others, both internal and external to organization, to accept new concepts and approaches.
Resolves defined problems and probes all fruitful sources for answers. Can identify hidden problems and look beyond initial answers.
May be required, 20% of time
Position is based out of the Headquarters office, with the option to work remotely 2 days per week. Headquarters address: 6201 N. 24th Parkway | Phoenix | AZ | 85016-2033
Best Western Hotels & resorts offers a different kind of work atmosphere, a place where everybody pulls together around a common goal. In fact, helping one another is at the heart of our organization, which began as an informal referral system in 1946 among member hotels focused on the idea of "member helping member." Today, our more than 1,000 corporate employees carry on that tradition of helping members - and each other - succeed.
Equal Employment Opportunity
Best Western maintains a policy of equal employment opportunity for all employees and qualified applicants for employment without regard race, color, religion, religious creed, national origin, ancestry, alienage or citizenship status, age, disability, gender, gender identity or expression, sex, sexual orientation, pregnancy status, genetic information, uniformed service or veteran status, marital status or any other characteristic protected by applicable federal, state, provincial, or local laws.